Raise your hand if you have ever experienced a slow season in your business. Most likely, this includes every single small business owner – especially now as we walk through the uncertain times COVID-19 has thrown upon us. While you may be booking less clients or shipping out fewer product orders, hang onto hope!
You have the opportunity to use this time to nourish your business and promote growth.
How do you ask? Use this time to dig deep, ask yourself the big picture questions, and position your business to truly flourish. Be honest, when was the last time you took a break from your daily operation tasks to reevaluate your marketing strategy? Brainstorm new products or offerings? Or dream about where you want your business to be in five years?
Often we are so busy keeping up with our daily tasks we neglect our desire to dream.
Therefore, it’s time to check those items off your list that you swear you will get to once things have slowed down. You will be surprised how reconnecting with your core values will ignite new business ideas, promote engagement with your audience on a deeper level, and position your business to blossom. Here are a few ideas to get you started!
- Feed your soul with inspirational business advice. Check out these podcast suggestions!
- Take a look at your website. Are there areas where you can update the information? Are your photos current? This is the perfect time to refresh your content!
- Step back and look at your branding. Does it reflect your core values? Are you attracting your ideal customers? If not, take this time to reflect on your mission statement and dive into how you want your business to be perceived and the steps you can do to achieve this look and feel.
- Evaluate your social media marketing. Are you engaging with the right audience? Check out this blog post for a FREE social media template to help schedule out future content with intention.
- Check in with your customers! Send them an email and kindly request product reviews and testimonials. Most customers are more than happy to support their favorite businesses – you just need to ask!
