Raise your hand if you have ever experienced a slow season in your business. Most likely, this includes every single small business owner – especially now as we walk through the uncertain times COVID-19 has thrown upon us. While you may be booking less clients or shipping out fewer product orders, hang onto hope!
In moments when you feel burnt out or lost, fresh air and a bit of encouragement will help readjust your mindset. Many small business owners are either supported by a modest sized team or are braving the unknown world of entrepreneurship alone. It can often feel overwhelming and isolating. However, take comfort in knowing you are not alone! All of your worries and questions are being felt by others and often have been discussed on a podcast.
A brand is so much more than a logo and color palette – it’s how your customers view your business. Perceptions are based on a multitude of factors such as how you interact with clients, the vocabulary you use, and the photography you share. Customers use this information to form opinions about your business, and ultimately, determine your value.
We live in an age where everyone, even your great aunt Beatrice, is on social media. Therefore, our news feeds can feel crowded. A quick scroll can pull up photos of your college roommate’s latest trip, a food blogger’s new recipe, and a cute dog video. So how can your business stand out? How can you reach your target audience? Today I’m sharing five ways to stand out and increase your engagement.
Simply put, logos are an arrangement of type or symbols that identify a business. Iconic examples include the Nike swoosh, McDonald’s golden arches, and Target’s bullseye. They are unique symbols that can be recognized in a single glance.