A brand is so much more than a logo and color palette – it’s how your customers view your business. Perceptions are based on a multitude of factors such as how you interact with clients, the vocabulary you use, and the photography you share. Customers use this information to form opinions about your business, and ultimately, determine your value.
We live in an age where everyone, even your great aunt Beatrice, is on social media. Therefore, our news feeds can feel crowded. A quick scroll can pull up photos of your college roommate’s latest trip, a food blogger’s new recipe, and a cute dog video. So how can your business stand out? How can you reach your target audience? Today I’m sharing five ways to stand out and increase your engagement.